SafelySwim is a Swim School based in South-East Kent. Starting in January 2018, SafelySwim delivers group and private swimming lessons to the local comunity.

SafelySwim wanted a website that would fit their brand, inform its viewers about their services and be a point of refernce when talking to new customers.

The Brief

The task was to use the brand they have already selected, and embed the vision online.

Attracting the correct market of parents with children aged 3 to 16, and converting them into completing the 'sign-up' form was the aim for SafelySwim. SafelySwim wanted to add a blog section to its website that would be used to help inform the local area about news and the interests of the team to help improve comunication between teacher and parent.


Once WaterMill Digital had completed the designs, a tight project deadline of 2 months was vital to help SafelySwim gain new customers and start their online marketing to being new business.

Using the brand guidelines, and layouts that had been used in the designs, the build stage was coming together, accurately reflecting the brand and company online.

An added benfit of WaterMill Ditial was its inclusive staging site that allowed SafelySwim to view the site being built, make adjustments and request changes. This decreased the overall project time, and allowed the deadline to be achieved.

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